Guardian editor Alan Rusbridger was in a contemplative mood when he gave a talk at Oxford University last week. Against the backdrop of industry malaise, and despite predictions that the coming year will see a “harvesting of local newspapers”, Rusbridger managed to strike an upbeat note about the Guardian’s growing onrusbridger2line audience on the other side of the Atlantic.

This is the liberal hour in America, and it is the Guardian’s opportunity given its website and liberal style.

We’ve never spent a penny marketing it anywhere outside the UK. The audience came to us.

Rusbridger described the US’ leading papers as “amazingly parochial” and said that journalistically, America was withdrawing from the world.

He referred to American papers’ initial reaction to the Mumbai massacre, which they gave scant coverage.

The only problem at the moment is the fact search engines soak up the lion’s share of advertising revenue on the web. “They have got in between us and the advertisers,” Rusbridger said. “At some point there is going to be a sorting out of rules of trade between Google and content providers.”

He’ll need a strong latte before that meeting.

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