Even the best PR is a fickle potion.


A few months ago a coven of elite spin-doctors assembled in Number 10, chucking every newt’s eye and bat’s tail in sight into the mix to revitalise the Prime Minister. Sure enough it was a new Gordon Brown who strode out into the midst of the financial storm, resplendent in his finest economic battle dress, proud and upright in the dispatch box and – for the first time in his premiership – striking something like fear into the Tory front benches.


It all started so well on Wednesday. An early Conservative question on unemployment played into the Prime Minister’s hands, and when Labour backbencher Phil Wilson handed him a peach by recounting a compliment from Paul Krugman, who recently won the Nobel prize for economics, Brown’s fiscal armour positively gleamed.



“Let me congratulate Mr Krugman on his Nobel prize,” the premier quipped. In the context of what was to follow, Brown’s grin was a disastrous misjudgement.


The ghost of Baby P, the 17-month-old boy brutally beaten to death by his family, has haunted this week’s news coverage. It is a tragic story that falls naturally to David Cameron’s strengths as an empathetic communicator and an advocator of social responsibility. He wasted no time in pinning Brown down.


“Yet again, nobody is taking responsibility, and no-one has resigned,” Cameron told a roaring House. “Is it not unacceptable that the person who runs the children’s services department is responsible for looking into what her own department did?”



At that point, the alchemic magic that has gilded Brown’s return to confident form seemed to evaporate. As Cameron hammered home point after point, channelling his party’s righteous anger into sharp jabs, the Prime Minister looked like a marionette whose strings had suddenly been cut.


With his head down and eyes averted, Brown rumbled his way through a scripted response to Cameron’s demand for an independent inquiry into Haringey Council’s children’s services department.


“We already have the executive summary that was published yesterday and which identified weaknesses in the system,” the PM droned as jeers filled the chamber. “A decision will be made about what to do in relation to Haringey and what procedures need to be followed.”


It was back to the bad old days. Brown got the tone wrong, and when the time came to keep his shoulders square and make his delivery crisp, he did exactly the opposite. Back in Number 10 the cauldron must have been boiling over.


Cameron, on the other hand, looked like a man filled with real passion. As the temperature rose and speaker Michael Martin intervened ever more desperately, Brown accused his opposite number of playing party politics with Baby P. For a moment Cameron swaggered forward and glared at the Prime Minister like a squaddie who had just heard his mother colourfully insulted in a pub joke.


“I think that what the Prime Minister said just now was, frankly, cheap,” he said hotly. “I would ask the Prime Minister to withdraw the attack that that was about party politics.”


Withdraw he would not, despite the catcalls from the Conservative benches. When a dull question finally came from Labour MP Lynne Jones about the future of the Post Office card account, Brown drank it down like a tonic on a sweltering day.


“I am grateful for what my honourable friend says,” he gasped, and by God he was. On the basis of this performance, Brown must be hoping the credit crunch runs deep and long. On the other side of the House, Cameron has shown for the first time in weeks why he was elected leader.